Why do we all love them so damn much, you may be wondering. Why are they so popular? Why are people paying over a hundred dollars for some hard plastic that you know costs so little to manufacture? What is the secret behind this cultural phenomenon?
I have some answers. Well, theories anyway.
They are iconic.
The likes of JFK, Audrey Hepburn, Andy Warhol and, to get a little more modern, Tom Cruise in Risky Business have worn them. Therefore, the current trend has an iconic past that makes the trend have some merit. What fashion-conscious girl has not idolized Breakfast at Tiffany's? And Jackie O may have been all about the big sunglasses, but I'm pretty sure that JFK is both one of the most loved and one of the most drool worthy presidents we've ever had. And what indie kid doesn't claim to just adore Andy Warhol? And who has not heard of the film Risky Business?
no one. No one is unaware of the iconic nature of wayfarers, even if they only know subconsciously. And the very reason for celebrity endorsements is because they think that if they wear what celebrities wear, it will make them cool. And maybe it will.The celebrity endorsement continues.
Celebrities also know about the if-i-mimic-them-maybe-I'll-be-iconic-too, and they may care even more than you do about image, because they're in the business of images. Or maybe they just like the way that they look. Either way, the likes of the Twilight cast, Rachel Bilson, Kirsten Dunst, Micha Barton, Sienna Miller, Mary Kate & Ashley Olsen, Brandon Flowers (of the Killers), the gossip girl cast and just about 1000 other celebrities walking around in them does a lot to make the public want to go buy them. Seriously, rayban doesn't even need to advertise wayfarers at this point- what better celebrity endorsement than celebrities pay us to wear our sunglasses.
We love to recycle trends.
They were popular in the fifties. Then again in the eighties. And we love to recycle trends. Or have you not noticed the massive amounts of neon and spandex worn around these days that never would have been deemed acceptable five years ago.
They look fing cool.
Rayban wayfarers will make you look cooler. It's more or less fact. Between their iconic status and what they do to your face, you will look cooler. so stop resisting and go spend your last paycheck on a pair.
Now, which wayfarers should you get, you may ask?
classic black ones. they are the best ones. that's it.
I almost bought white ones and then I came to my senses and bought the black pair that I sport daily.
black goes with everything and the black ones are the most flattering somehow.
once you already have a black pair, you get then get all crazy and go for the really oversized ones
or some colored ones
or whatever. but get the classic black ones first.
anyway, these are the ones I'm considering for my second pair:
xo
No comments:
Post a Comment